Have you ever wondered why companies take the time and money to give away business gifts all-year round?
If so, you’re not alone.
A lot of people asks the same question, and the answer is very simple – why shouldn’t companies give corporate gifts?
Corporate gifts are given mostly to employees, prospective clients, long-time customers, and of course, the company’s biggest accounts. Why they do this, among many other reasons, is because companies want to make their customers (and employees) feel valued and important.
Customer loyalty is a fickle thing, and giving away corporate gifts is one of the best ways to retain clients.
Of course, that’s not the only reason.
The Advantages of Giving Away Corporate Gifts
There are many benefits to giving away well thought-out gifts.
For example, companies have utilised corporate gifts suppliers for years to give away promotional items. They do this to advertise their brand or their latest products. After all, it’s very easy to stay on the top of the minds of your customers when they’re using a pen with your name on it. Or, perhaps, when they’re looking at a calendar with your company’s name or products plastered on each page.
Giving corporate gifts is also another way of telling your clients that you value all of the business that they do with you.
Also, do away with the notion that corporate gifts are expensive. You can have high-quality, cheap umbrellas in bulk made and given away to your clients as a way to remind them just how important they are to you.
This might seem like a very small and inconsequential thing, but it can do wonders for your company’s bottom line.
What Are Good Corporate Gift Ideas?
Truly, there are plenty of benefits to giving away gifts to your clients, and very few reasons why a company shouldn’t invest in it.
Of course, you can’t really just give away any gift. Well, technically, you can, but, to maximise both cost and potential profit, you’ll want to go with something that’s functional and something that a lot of people can relate to. It can also help if the gift is in line with the holidays, like for example, a Christmas-themed food basket for the festive season.
For business partners, something formal like a top-quality wine or a cigar can work as well, although this can be quite the risky gift.
Some of the more common but also effective corporate gift items include pens, calendars, pencils, erasers, and clocks.
If your company has a bit more money to splurge, a ticket to a sports game or to the movies, or for the newly-opened restaurant right across the town can have a positive effect on both potential and regular customer’s view of your brand.
If all else fails, you can always give away gift cards.
Regardless of whatever it is that you come up with, what’s important is that you remember is that corporate giving is all about having fun and giving away joy at the same time.